Sponsoring Up - Why You Must Always Look For People Better Than You

In network marketing, one of the biggest challenges
is your posture. When I talk about posture, I don’t
mean the way you sit but rather your overall
confidence, charisma and composure when it comes
to pitching your network marketing business to your
prospects and training your downlines.

When someone is new to network marketing, they
tend to approach those who are very close to them
personally or people who are of a lower social status
compared to them. They tend to seek out those
who are:

- Younger than them in terms of age and experience.
- People who are earning less money than them.
- People who are less confident than they are.
- People who seem to be going through a lot of struggles
in life outwardly.
- People who are generally not doing as well as they are.

Now, there is nothing wrong in sponsoring ‘down’ per se,
but think for a moment… if you build a team that is worse
off than you, what do you think your organization will
be like What about your people, would they be doing the
same thing.

How much lower can you go before the sponsoring chain
hits rock bottom?

Of course, I’m not implying that a person of a humble and
lowly stature cannot achieve success in network marketing
but I’m referring to the duplication process.

If you want to achieve tremendous results in your downline
building efforts, you have to be able to sponsor ‘up’ which
means approaching people that are generally doing better
than you. You must look for people who are older than you,
have more experience than you, people that you respect, etc…

“But they probably won’t listen to what I have to say…”

Yes, you might think like this… but here are a few tips
when it comes to sponsoring up and why you must do
it no matter what.

Sponsoring up builds your confidence.

Better to have 1 quality downline than 10 people who
will do nothing.

You will surpass mental barriers you have never thought
possible because you are able to get a breakthrough.

Sponsoring up will give you a chance to tap into networks
that are far beyond your reach. If you have a CEO in
your organization, he will open doors in ways that you
cannot imagine.

Don’t worry if they won’t listen to you. You must always
refer the prospect to a stronger upline in your organization.
Let the stronger upline ‘close’ him and train him initially
and as he or she gets more into the business, they will
in turn respect your leadership as well.

Remember, always aim for the moon… even if you fail,
at least you will clear the fence.

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